Have no fear, as reported by the Wall Street Journal, Google recently announced plans to “build a new mobile-messaging service that taps its artificial intelligence know-how and so-called chatbot technology to try to catch up with rivals including Facebook Inc.

in the fast-growing arena.” Chatbots could provide information to a person without them having to exit the app to search for answers.

Ageplay mobile chat-71

Apple, as per usual, has not released any plans, but you have to think that Cupertino is noticing the rise of messaging apps on i OS as well as Google Play …

and thinking about how Siri could be a very useful AI-light bot helping both people and companies.

We all know great games are highly engaging and can keep a person playing in an app for hours.

Top messaging apps have evolved into mini-platforms, incorporating a wide set of features like web browsing, photo sharing, shopping, video, purchasing and on-demand communication.

It’s no surprise that messaging apps are popular as they are a cost effective way to send messages and media in real-time from sender to receiver on a mobile device.

Who cares about the number of SMS messages that are included in a phone plan anymore? Adweek predicts global messaging apps like We Chat, Line, Kik, and Viber are “beginning to quietly capture the attention of brand marketers via sponsored stickers and chat bots reaching millions of millennials and teens“.

The first does a relatively quick lookup to see if there are any eligible promotions for this ASIN or for this customer.

If there are, we'll make the subsequent call to see what promotions will be applied if the customer makes a purchase.

While messaging apps have functional purposes — providing personal support, eliminating phone calls, and creating two way communication between businesses and their customers — there are additional benefits for marketers.

People expect brands to meet their needs on-demand, instantly.

The chat functionality in messaging apps creates a platform for that real-time communication.