D., a junior fellow in economics at Harvard University.

In other words, there’s no incentive for them to make the experience speedy.

You can do almost anything online these days: Check a bank balance, buy shoes, choose a mattress, order a cab.

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She signed up for JDate, an online dating site for Jewish singles.

“All kinds of people are doing it,” says Caploe, 54, a publisher who lives in New York City.

You can find the right person more effectively by choosing the right site, which means determining the demographics it caters to and figuring out whether a large or niche site will best serve your needs.

Our survey found that Ok Cupid and Tinder, both free, were more popular among millennials than Generation Xers and baby boomers, who were both more likely to use a paid subscription-based dating website or app.

Many dating sites rely on matchmaking algorithms the same way that Netflix uses them to recommend movies.

So if you live in the Denver area, you’re a single heterosexual man in his 50s who loves to travel, and you don’t believe in astrology, your matches may reflect women who have similar interests.

Perhaps that’s why, among those who said they had used multiple dating sites, 28 percent had tried four or more.

But our research also found that online dating, however painful and time-consuming, often does produce the intended result if you use it well—and persevere.

If you find your life partner on your first date, the site doesn’t make much money off you.

Our survey found that among respondents who stopped online dating, 20 percent of men and 40 percent of women said they did so because they didn’t like the quality of their matches.

But the responses from the more active group suggest they’re highly frustrated.