The site currently boasts a global total of around 800,000 members.

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Managing director of Beautiful Greg Hodge says that they are just following the site's users' wishes, as they are apparently tired of going on nights out surrounded by people they don't consider pretty enough.

He said: “We listen to our members and they are fed up of going out to expensive bars, hoping to meet similarly beautiful people, only to spend the night wishing that the lighting was lower.

Our door policy is no different to that of the VIP rooms of leading night spots in style capitals all around the world.

"Beautiful has been called the VIP room of the online dating industry and the club will closely mirror this virtual world”.

Ever find yourself lazing about on your laptop on a Saturday afternoon, thinking, "Gee, I really wish someone were judging my looks in real time online right now"?

Yeah, me neither — at least, not since my middle school Live Journaling days.Out of town guests will also be able to avail themselves of a discounted helicopter ride to a helipad close to the bar.The well-stocked bar will, in addition to a full range of spirits, wines and champagnes, serve “beauty cocktails” containing ingredients such as aloe vera, coconut water, bee pollen and avocado and that are said to keep you looking your best, as well as healthy green juices blended on the spot.Non-members and guests will be let in for drinks only if they pass muster with the on-site Beauty Police – a team of door pickers who allegedly have inside "knowledge" of the standards the site’s members expect.But being beautiful is apparently not the only way you can gain access to the bar.A self-proclaimed “elite” dating website has removed around 3,000 members because they were "letting themselves go".